“Lifelock’s Marketing Stunt Went Terribly, Laughably Wrong” by Sean Kernan

Life Lock

https://link.medium.com/zCLWzOure6

Our firm represents ID theft victims to address the credit report fallout.
He proposed a bold campaign idea that would put him and his own privacy front and center. His subordinates advised against it, saying it was too risky. But Todd does what Todd intends to do.